curriculum vitae
Lifecycle Marketing Manager, Change.org; Portland, OR
– Designed, prioritized, and executed a tech-first approach to globally distributed campaign marketing, with a focus on large-scale email marketing and expansion into new channels.
– Ensured team alignment with company goals, set and tracked targets, and maintained high-quality, scalable user experiences.
– Led cross-functional communication, fostering openness, and removing obstacles in the engagement funnel.
– Managed Senior Email Specialists and reported to the Director of Growth Marketing, collaborating with Product members to deliver a user-centric model combining automation, personalization, and human-led editorial excellence.
– Owned the strategy, planning, and execution of marketing activities in North America, optimizing tactics and resources for goal achievement.
– Ensured daily timely content delivery and collaborated with global teams for scalable marketing solutions.
– Monitored email performance and engagement experiments, translating insights into actionable strategies and providing marketing expertise to campaign and product teams.
– Demonstrated a strong ability to work with complex data, influencing stakeholders through data-driven collaboration, and fostering a culture of planning.
– Excelled in attention to detail, organization, and process improvement, with an indepth understanding of the US campaigning landscape.
– Comfortable with ambiguity and conflicting priorities, capable of establishing strategic direction and executing effectively in a global, matrixed organization.
– Demonstrated expertise in multi-country marketing programs and experience with large audience digital products.
Digital & Creative Advisor, Freelance; Portland, OR
– Managed multiple social accounts with followings ranging from 3K – 4M
– Crafted, curated, published, and managed high-quality social media content across Facebook, Twitter, and Instagram, resulting in an increase in stories engagement and video views.
– Led and implemented a comprehensive digital content and engagement strategy that aligned with the organization’s rebrand, new mission statement, campaign goals and emerging rapid response opportunities.
– Consistently deployed best practices in content marketing, leveraging new and emerging platforms, tools, trends, and partnerships, resulting in an increase in social media reach and earned media opportunities in Newsweek and Politico.
– Conducted daily social media scanning for trending topics and news.
– Assisted clients in the development of content processes, the integration of emerging tools, and methods throughout the organization, resulting in an increase in efficiency and a boost in productivity.
– Delivered high quality leads to increase quality of sales pipeline.
Senior Digital Strategist, 50+1 Strategies; Oakland, CA – Feb ’20 – Oct ’21
– Part of a team that placed $4.75 million in digital ads, served 320 million impressions, and recruited thousands of activists to important causes
– Grew email list by 370% exclusively through free and organic methods
– Winner of 2021 Reed Award — Best Use of a Social Platform (Democratic)
– Served as lead digital strategist and occasional ghostwriter for senior leadership of America’s largest social movement in American history during the launch of their first federal bill
– Executed in-language digital ad buys (Spanish, Mandarin)
– Offered trainings to 175+ organizers, strategists, and California activists in digital strategy and influencer marketing.
– Spearheaded national influencer strategy which garnered 55 million impressions in 24 hours
Digital Strategist, New Blue Interactive; San Diego, CA – May ‘19 – Jan ’20
– Led 5+ teams where I spearheaded strategy to meet and exceed client’s fundraising + outreach goals
– Raised $6+ million for federal and state-level political campaigns, PACs, and non profits in the 2018 election cycle through strategic multi-channel digital programs
– Managed and maintained email lists ranging from 3K – 200K
– Developed and implemented digital fundraising and advertising plans that raised candidate visibility with budgets ranging from $1K – $50K+ with immediate ROIs of 175% – 400%.
– Used HTML coding to produce mass emails through CRMs including Blue State Digital Tools, NGP, and Action Network
Account Coordinator, New Blue Interactive; San Diego, CA – November ‘17 – May ’19
– Worked on 8+ client teams for incumbent members of Congress, non-profits, State Parties, PACs, and political candidates nationwide.
– Developed specific voices and individualized tones while writing creative and engaging online fundraising, advocacy, and GOTV content
– Grew Democratic candidate social following organically by 31.5%; average monthly impressions by 21%
– Analyzed statistics and analytics to evaluate performance of various campaigns and developed fluency with client-specific CRMs such as Blue State Digital, NGP, ActBlue and HTML.
Account Coordinator, Pulp PR + Marketing; Los Angeles, CA – August ’16 – November ’17
– Represented a variety of tech startups and enterprises at a boutique, inbound marketing firm
– Developed public relations strategies for current clients and proposals for business development
– Secured national and regional media placements across print, broadcast, and digital media outlets
– Drafted thought leadership pieces on behalf of entrepreneurs in tech and consumer spaces
– Attended CES & National Hardware Show to provide on-the-ground public relations support
– Coordinated analyst briefing applications
Junior Associate, Next Level Partners; Washington, DC – Jan. ‘16 – April ‘16
– Worked with over 30 different Democratic and Progressive Leadership PACs, Candidate Committees, Joint Committees, 501©3/©4 on their accounting & FEC compliance
Junior Account Executive, Melwood Global; Bethesda, MD – May ’15 – Oct. ‘15
– Created and disseminated daily clips for USAID’s Global Development Lab and the Taxi, Limousine & Paratransit Association
– Drafted and published blog posts and op-eds on behalf of private companies and innovators in international development
– Produced bi-weekly blog posts for an upscale transportation company, leading to an uptick in SEO and service inquiries
– Managed social media channels for a nation-wide transportation safety campaign
– Curated all media lists for the Global Development Lab
– Assisted with monthly and semi annual monitoring and evaluation reports
– Aided Senior Account Executives and Senior Partners with research and media relations efforts
Research Assistant, American Community School; Amman, JO – Nov. ’14 – May ‘15
– Spearheaded a 11,00 book donation to UNRWA refugee camps
– Replenished school library with $26,000 budget
– Maintained library schedule & calendar
– Built new Learning Commons website
Sales Associate, Banana Republic Mens; Boston, MA – Oct. ’13 – May ‘14
– Generated sales by engaging & connecting with customer base
– Provided cashier support on POS system
Intern, Massachusetts Democratic Party; Boston, MA – Aug. ’13 – Dec. ‘13
– Selected to hear Governor Patrick & President Obama speak at Faneuil Hall on 10/30/13
– Created customized lists of voters for campaigns within MA using VoteBuilder
– Contributed to social media communications that have a readership of +28,000 people
– Compiled news clips daily
Finance Intern, Carl Sciortino for Congress; Medford, MA – Mar. ’13 – Aug. ‘13
– Corrected records in NGP-VAN
– Coordinated customized mailings to major donors
– Created call-time sheets with accurate prospective donor biographies and donation history
Intern, Gay & Lesbian Advocates & Defenders; Boston, MA – Jan. ’13 – Aug. ‘13
– Ran a silent action that raised $148,000 & was attended by 700 major donors
– Organized a 100 person event “GLAD Hour: DOMA Victory!” which raised $4,000
– Raised over $10,000 in auction items during a day trip to Provincetown, MA
– Executed 5 mass mailings to current & prospective donors on schedule
Education
Emerson College; Boston, MA – BS Political Communication, 2014
American University of Paris; Paris, FR – BA International Comparative Politics, 2012
Suzhou Singapore International School; Suzhou, CN – International Baccalaureate Diploma, 2010
Skills
Tech: Raiser’s Edge, Meltwater, Cision, Sprout, HootSuite, WordPress, HTML coding, Facebook, Twitter, Instagram, Blue State Digital, Action Network, NGP, Canva, Slack, deliverability, A/B testing, segmentation, Microsoft Excel, Mailchimp,
Languages: Spanish & French
Misc.: Pitching, copywriting, event planning, crisis communications management, rapid response, calendar management, content creation, media relations, influencer relations
MY NAME IS savannah hughes 